Raoul Bova and Michela Quattrociocche are the stars of the 2008 Italian movie Scusa ma ti chiamo amore. Having recently lost his engagement to Elena, 37-year-old advertising professional Alex Belli (Bova) is struggling at work to come up with a successful marketing strategy for a brand-new Japanese product. The 17-year-old schoolgirl Niki is a lively person. She confides all of her issues in her three closest friends, as well as her obnoxious ex-boyfriend Fabio, who is determined to win Niki back but is uninterested in doing so. Alex runs across Niki on a downtown street one day while on route to work. Despite having a 20-year age gap, they immediately start dating.