Maynard, a dear neighborhood business man is mistaken for its Bigfoot through town at a gorilla costume that was makeshift throughout an abysmal romp. The sightings set off an Bigfoot media scene and also a windfall of tourism dollars for a American town. After Brock Masterson, realitytv's"Monster Hunter," arrives to hunt the monster, Maynard agonizes over whether to come clean, ruining the rebirth of his beloved town, or perpetuate the accidental hoax.