Mr. Selfridge recounts the real life narrative of this flamboyant and visionary American founder of Selfridge's, London's luxurious department store. Set in 1909 London, if women were reveling in a fresh sensation of freedom and modernity, it follows Harry Gordon Selfridge ('Mile a Minute Harry'), a person with a mission to make shopping as exciting as gender. Pioneering and reckless, using an almost manic energy, Harry made a theater of retail where any topic or fashion which was brand new, exciting, enjoyable - or eccentric - had been showcased.