Trying to generate a name for themselves at New York's competitive style landscape, Ben Epstein and his friend and business partner Cam Calderon use their street wisdom and relations to attract their ambitions. With the help of Cam's cousin Rene, who's currently trying to promote their friend Domingo, and their very own drink, the burgeoning entrepreneurs put out to create it enormous, encountering barriers along the way which may need their ingenuity to over come.