Host Molly Yeh challenges the ice cream manufacturers to catch the significance of a celeb or popular culture icon in a brand-new as well as cutting-edge gelato taste, motivated by the instructions provided from the celebrity themselves. In each episode, the competitors use a specifically built gelato laboratory on the Ben & Jerry's factory premises in Waterbury, Vermont. After creating their creations, the rivals hit the streets to have the public choose their favorite taste, with the victor earning resistance from removal. Juries Jet as well as Ali Tila as well as Ben & Jerry's Flavor Guru Chris Rivard establish which competitor was the least effective, sending that gelato maker residence which flavor to the notorious Ben & Jerry's Flavor Graveyard.